March 30 -2007Â 
MLS will go into its 12th season with most of the usual nagging questions answered. Soccer specific stadiums have become the norm, business models are stable, and the arrival of David Beckham has eased pressure to sign big names.  Â
But while the window for complaint has narrowed, it certainly hasn’t closed. And those peering through the opening all seem to be landing on the same issue: MLS matches, in terms of watchability, fall somewhere between the Craftsman Truck Series and an LPGA swimsuit competition.
Ian Plenderleith of US Soccer Players tackles the problem in his latest piece, and quotes MLS Deputy Commissioner Ivan Gazidis as saying
“Ultimately we will not achieve our full potential unless we are able to deliver the game on the field that people want to watch,” he says. “We’re very conscious of that, and it’s probably the most important issue for us over the next four or five years to improve the on-field game.”
Plenderleith goes on to examine the role organizations play in cooking the mediocre soup, and even finds the balls to ask working coaches the following question: “How much do you feel responsible for the overall attractiveness of MLS games?” I’m assuming no MLS coaches threw Plenderleith through a wall, but I’d like to see him ask that question of Big Sam Allardyce. Can you say, “Plender-dead?”
He pokes a bit at referees and their offsides/professional-foul calls before settling on the following conclusion: it’s the fault of MLS’s crappy players.Â
Don’t get me wrong; I’d love to pile on that bandwagon. I’d love to be able to sit here and bang out an ode to all the ways Fecundo Erpen is trash. Or about how Hercules Gomez, for every touch of the ball he takes, makes MLS more boring. But there’s a problem: the two issues are completely unrelated.
“Unrelated, you say?” Yes, unrelated. Because leagues with far less quality routinely generate far more entertaining moments. Take the League Championship, for instance. MLS squads, on average, are every bit as talented as Championship squads (for proof, see Sunderland’s 2005 tour of the US and Canada which featured repeated beatdowns by A-League teams), yet the Championship is an eminently more watchable enterprise. Why?
Well, let me cue up my broken record player: MLS games don’t mean anything.  Between the AYSO-worthy playoff system and the lack of relegation, MLS games are exercises in meaninglessness. The League Championship, on the other hand, oozes tension.  Even when the soccer on display is less “beautiful game” and more “I smell of chips and Boddington’s,” the Championship pulsates with energy. Winning the league is transcendent, while losing it is soul shattering. Between the two you have the makings of entertainment.
If you’re unsure whether Gazidis is capable of processing this point, let me clear that up for you:
“It’s not just about playing the game, it’s also about how the game is played. Having a vibrant professional league, and a league that’s going to grow over five to 10 years, carries with it a real responsibility. It’s not enough that we play for wins and losses and believe we can grow the game simply by doing that.”
Wow. And before we knew it, stores only sold one style of leather shoe, pre-shredded cheese was being rationed via government issued stamp-cards, and MLS teams cooperatively choreographed entertaining matches for the benefit of the proletariat. I see you, Gazidis, you Pinko.
Why MLS executives think they can create an exciting league by following a separate model from every other exciting league on the planet is beyond me. Sure, maybe they’re the smartest people ever to walk the face of the Earth and they’ll pull it off, but I’m betting that’s not the case. In fact, I’m guessing they don’t know the first thing about this game.Â
The risk reality here is the alienation of folks like Dave over at Dave’s Football Blog (which is starting to become a daily habit due to moments like this and this). Dave’s site is devoted to covering football in all its forms; a concept that would have been unthinkable just years ago. It hasn’t taken Dave long to get the lay of the land, and he’s come to the conclusion that something’s amiss with MLS. Or, as he puts it,
MLS owners are pussies. They don’t give an actual damn about winning. They just want to turn a profit with their soccer teams with as minimal an investment as possible — just like William Clay Ford with the Detroit Lions and Donald Sterling with the L.A. Clippers. They know there’s an audience in America for this form of football, so they just throw a league out there, get the TV networks to buy into it, and that’s that.
This might be a bit cynical, but one would be hard pressed to find much evidence to the contrary. To the prospective viewer the league looks like little more than an exhibition of not very good soccer.Â
So while Gazidis goes on about “responsibility,” it might be nice to see some players, fans, and organizations dying for wins. I’ll take a league of average players battling to the death over an exhibition of great soccer for nothing any day. I’m willing to bet prospective fans would too.