November 21 - 2006
Everton shirts peddle beer, while Middlesborough’s advertise a gambling site. Manchester United uniforms promote an insurance company, while Chelsea’s hawk electronics. And Real Salt Lake? How does a “next generation phytonutrient”/pyramid scheme sound?
Yes, the first company to sign on to MLS’s newly approved shirt sponsorship program is Xango, a drink made from the mangosteen fruit. And though “mangosteen” sounds like the last name of some tropical Hollywood agent, we assure you it is actually a fruit. We also assure you the name is the least strange thing about Xango.
For starters, Xango has had its share of legal issues, most relating to company claims that mangosteen is a pharmaceutical wonder agent. The FDA has gotten involved, firing off a warning letter detailing the false claims (which can be read here). Our favorite? Xango is “Anti-Parkinson, Anti-Alzheimer and other forms of dementia.”
To their credit, Xango toned down the rhetoric and went with a softer sell. From their website:
Xan?Go ? proper n. a fresh revelation of everything you?ve ever dreamed.
Everything we’ve ever dreamed? What about vast wealth? That too…because Xango isn’t just an anti-dimensia agent, it’s a Multi-level Marketing opportunity - a pyramid scheme. You can make money selling Xango, or enlist your friends to sell it for you. Ready for some hot MLS action yet?
Not so fast: first we need to get that pesky ethnic stereotype off the logo. Accordingly, the league has approved a design which would allow only “XANGO” to be printed on the RSL jerseys, sans rice-picker. Good move, as MLS surely wouldn’t want to offend the powerful Salt Lake City Asian community.
And so Utah, the spiritual home of the pyramid scheme, will have its MLS team pitching one for pay. Other sponsors have been slow in expressing interest across the league, so we can probably expect equally ridiculous enterprises in the near future. In the meantime, we suggest mixing yourself a Xango and Goose cocktail while enjoying the following promo .